王志荣博士获香港会计师公会邀请于2016年7月6日举行的研讨会发表演讲，题目为《数字融合市场——中国企业的跨界增长机遇》。
日期: 2016年7月6日（星期三）
时间: 7:00 pm 至 8:30 pm
地点: 皇后大道东213号，胡忠大厦，27层&37层
Digitalization is changing the compositions of the market resources all over the world, reducing market barriers, simplifying intermediate links, remodeling industry boundaries and market patterns, as well as promoting cross-industry competitions and cooperation. With the popularity of the mobile internet and smartphones, China has the largest population in digital market. Currently, there are 4 digital convergent markets clearly arising in China and mainly in the field of consumer markets. They are “Shopping”, “Payment”, “Audio-Visual” and “Travelling”, which all bring tremendous opportunities for new entrants to create cross-border competitions to win over traditional enterprises. In this seminar, the speaker will share his views on the characteristics of the 4 digital convergent markets in China, strategies of traditional and new/ cross-industry enterprises to deal with these severe competitions, and future development trend of the digital convergent markets.
Objectives:
• Understand the 4 digital convergent markets in China and how they affect our daily lives
• Understand how new entrants create challenges to traditional enterprises through cross-border competition strategies
