Omni Channel Retailing

Dr. Lawrence Wong conducted a course on "Omni Channel Retailing" for HKU ICB in Shanghai.

START:

March 2, 2017

DURATION:

18 Hours

ID:

T20170302SHSTLW

INSTRUCTORS:

Dr. Lawrence WONG Chi Wing

DBA, MBA, MSc (e-commerce), BSc (Statistics), FHKICPA, FHKA, HKBAA, HKITJC, HKiNEDA, Drucker Certified Trainer

Categories

Big Data , Strategy

Dr. Lawrence Wong has conducted a 2-Day workshop for HKU ICB on Omni Channel Strategy in Shanghai on 2-3 March 2017,working with around 50 senior executives from Belle and sharing O2O concepts, management framework, Omni channel key initiatives, possible difficulties and solutions for implementations of Omni Channel Strategy.

Featured Clip

General information

Date: 2-3 March 2017 (Thursday-Friday)

Time: 9 am – 6:30 pm

Venue: Shanghai HKUICB Site

Organizer

Agenda

第一节：在数字化年代急速转变的商业环境

新时代的来临
互联网思维
颠覆性科技
跨界竞争

第二节：大数据时代催生的新商业模式与战略

共享经济
客户为主
碎片市场
成果经济
平台战略
O2O全渠道零售案例研究

第三节：O2O全渠道零售从新定义

O2O全渠道业务模式的革新
O2O全渠道的最佳实践
新兴企业和传统零售的生存攻略
未来零售和购物市场趋势
O2O全渠道零售面对的挑战和成功要素

Featured Photos