Dr. Lawrence WONG Chi WingDBA, MBA, MSc (e-commerce), BSc (Statistics), FHKICPA, FHKA, HKBAA, HKITJC, HKiNEDA, Drucker Certified Trainer
January 17, 2018 - 12:00 pm
January 17, 2018 - 3:30 pm
Dr. Lawrence Wong spoke on “Big Data – Innovative Business Applications” with Prudential Insurance on 17 Jan 2017 and met with around 100 Professionals.
This time the talk focused on explaining Big Data concepts and illustrating with innovative business applications for the FSI industry particularly on Insurance.
Three main challenges discussed in details:
1. From product-oriented to deep mining demand-oriented of insurance customers
2. Understand the needs of insurance customers using wearable devices and social networks
3. Use the data model for more accurate forecasting and personal pricing for insurance customers