Dr. Lawrence Wong conducted "Seminar on Big Data Value Creation and Its Business Applications" for Sun Hung Kai Properties.
Dr. Lawrence Wong conducted “Seminar on Big Data Value Creation and Its Business Applications” for Sun Hung Kai Properties in Hong Kong. He talked about how big data helps us create a new business, innovate new products and services, win the heart of customers and make faster and better decision at the right time to around 160 senior executives from both SHKP headquarter and subsidiaries.
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Seminar Details
Date: 7 April 2017 (Friday)
Time: 4:30 – 6:00pm
Venue: Auditorium, 4/F, Sun Hung Kai Properties
Agenda
Big Data Concepts and Its Values
- Definitions of Big Data
- Differences with Business Intelligence
- Business Values of Big Data
Practical Big Data Applications
- Membership & Social Media
- Fragmented Customer Needs
- Prediction
- Optimization
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