(HK) Dr. Lawrence Wong talked about "New Business Models in the Internet+ Era" to master students in CityU

Dr. Lawrence Wong conducted a lecture as  guest speaker to CityU’s MBA students on”New Business Models in the Internet+ Era” on 24th Jan 2017, with heated discussions and debates on practical queries.

 

In todays Internet+ age, organizations are all urging for Digital Transformation through utilizing digital technologies, such as Internet of Things, Social, Mobile, Analytics, and Cloud (SMAC). These technologies innovate new business models, develop new products and services, connect consumer channels and markets electronically.  Through these, enterprises are able to transform themselves into digital businesses and overturn the traditional way of doing business and to stand out from their competitors.

Dr. Lawrence Wong, a market expert in Big Data and Digital Transformation, will be going back to City University to share his experience and talk about the new business models under the Big Data Era, namely, Sharing Economy, Customer Focused, Outcome Economy and Platform Strategy.

1. Sharing Economy

• Sharing and utilizing idle resources to create values and satisfy others’ needs

2. Customer Focused

• From “Product Focused” to “Customer Focused”

3. Outcome Economy

• From “Product Oriented” to “Outcome Oriented”

4. Platform Strategy

• Providing interactive platforms for targeted stakeholders, fulfilling all their needs and earning profit from within.

There were heated discussions and  many passionate students raised practical queries.

Date: 24th January, 2017 (Tuesday)

Time: 7pm – 9pm

Venue: The City University of Hong Kong