Strategy is getting complicated in these days.  On one hand, globalization and digitalization are disrupting all types of industries around the globe.  On the other hand, these trends have been giving tremendous opportunities for companies especially in Asia.  Leaders in traditional industries are looking for innovative ways to sustain their leadership while innovative start-ups are looking for business wisdom to turn their innovation into profitable business models.   Technologies are becoming obsolete in a short period of time but some of them are too disruptive to be ignored.  In this dynamic and turbulent era, what business leaders required the most are strategy and management skills, which can allow them to constantly enhance their abilities to respond to changes.

1. Introduction to Business and Operation Strategy (Code: SM26)

  • Definition of Strategy
  • Level of Strategy
    • Business Strategy
    • Functional Strategy
    • Competitive Strategy
  • Component of Strategy
    • Scope and development Strategy
    • Catalogue and specific objective
    • Sustainable Competitive Advantage
    • Resources Allocation
    • Synergy effect

2. O2O Omni-channel Retail Strategy (Code: SM27)

  • O2O Omni-channel Retail Market Demand
  • Innovation of O2O Omni-channel Business Model
  • O2O Models of Chinese Offline Retailers
  • Function of O2O Omni-channel Retail Stores
  • Survival strategies of emerging enterprises and transitional retailers
  • Future retail and shopping trends

3. Managing Customers with Different Social Styles (Code: SM10)

  • Assertiveness and responsiveness
  • The model of social styles
  • Tension management and backup behaviors
  • Versatility
  • How to identify customer styles
  • How to help different style of customers at work and deal with them

4. Managing Customer Relationships & Building Trust (Code: SM11)

  • Understanding customer expectations
  • Tips for communication with customers
  • Trust equation
  • Building trust
  • Creating trust plans

5. Problem Solving and Structured Communication (Code: SM12)

  • Problem Solving
  • Structured communication

6. Finance 101 for Non-Finance Executives (Code: SM06)

  • Basic Accounting and Finance concepts
  • Read and understand financial statements
  • Analyze financial ratios
  • Introduction to budgeting