Cross-Industry Competition in the Digital Era

Dr Lawrence Wong Chi Wing was invited as a Guest Professional Lecturer in CityU EMBA’s Spring Class on May 14, 2016. Workshop about “Cross-Industry Competition in the Digital Era” was delivered. 

About CityU’s EMBA

CityU EMBA has nurtured a number of outstanding leaders since its establishment in 1997. Professional management and teaching experiences were accumulated all the way long.

In response to growing demand for BBA education in China, a Chinese EMBA course targeting at senior management was started in September, 2014. The course is designed with 3 fundamental theoretical courses and 5 business analysis courses.

Advanced courses that specializes on practical implementation and internationalization are also provided. Students enrolled in CityU’s EMBA class would join an orientation week before official monthly classes begin.

Course Highlights

Digitalization is changing the way of how global market resources are formed. With market barriers lowered, traditional channels eliminated, industry boundaries and market form remodeled, cross-industry competitions and cooperation are derived. China is now the greatest digitalized market with the prevalence of the Internet and smartphones, its rapid development in digitalization is expected to bring up tonnes of business opportunities in near future.

To confront with the market trend, the workshop agenda was designed as follows:

• Global Dramatic Change Brought by Rapid Technological Development
• New Business Model and Strategies
• Characteristics of Digitalized Market
• Digitalized Market
  • Payment
  • Shopping
  • Entertainment
  • Transportation
• Keys to Success in Digitalized Market
• Group Case Study

For the last session (Group Case Study), Business Model Canvas was introduced to students which is useful in doing analysis. Presentations on the company selected were done afterwards.

You can click this link to view other “Digital Transformation” courses provided by GCE-Consulting: http://bigdata-elite.com/index.php/strategy-academy-2/?lang=en

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