Omni Channel Strategy

Dr. Lawrence Wong conducted a class of “Omni Channel Strategy” on 21-22 Jul 2018 for HKU ICB in Shanghai.

Dr. Lawrence Wong was pleased to be invited by HKU ICB and give the lesson on “Omni Channel”, offering the elites new perspectives of digital marketing and new business insights for the retailing.

1: The Rapidly Changing Environment in the Internet+ Era
• New Era Coming
• Internet Thinking
• Disruptive Technologies
• Cross-Industry Competitions

2: New Definition of O20 Omni Channel
• Market Demand for O20 Omni Channel
• O20 Omni Channel Business Model Innovation
• 4 O2O Models of Chinese Physical Retailers
• Functions of O2O Omni Channel Retail Store
• Best Practice of O2O Omni Channel
• Survival Strategies of New Enterprises and Traditional Retailers
• Future Retail and Shopping Market Trends

3: New Business and Strategies in the Digital Era
• Sharing Economy
• Customer Oriented
• Fragmented Market
• Outcome Economy
• Platform Strategy

4. Planning O2O Omni Retail Channel Projects and Case Sharing
• Applications of Commercial Canvas Tools
• Challenges of O2O Omni Retail Channel
• Successful Factors of O2O Omni Retail Channel
• Case Studies